52: INDUSTRY EVENTS&PITCHING TENTS: Return on Investment - a podcast by Waiting On Fries: Inside Bars and Restaurants

The major question always is - why should I go attend this event that I have to pay to be a part of? Well, you aren't wrong.... but you aren't right either. We cover some valid points of what you need to do to really maximize your return on investment when looking at trade shows, expos, or any industry event!