Episode 14: Is Londoncentricity damaging UK creativity? De-bunking DTC. And let's cruise! - a podcast by Wax/On

As the UK Prime Minister pledges to re-connect with communities outside the M25, we discuss how advertising's creativity may be limited by its London focus. Mark, Cairen and Paul analyse factors which can determine the success of a direct to consumer (DTC) brand. Plus, a mini overview of the cruise category, and new campaigns from Expedia and Oatly. +++++ USEFUL LINKS +++++ Marketing Week's Mark Ritson on Direct To Consumer https://www.marketingweek.com/ritson-casper-direct-to-consumer/ +++++ Celebrity Cruises "Wonder Awaits" https://www.youtube.com/watch?v=28NcvcfqoBg +++++ Expedia https://www.mirror.co.uk/news/uk-news/expedia-trolls-harry-meghan-escape-21299935 +++++ Oatly https://www.thedrum.com/news/2020/01/13/oatly-mounts-first-regional-marketing-campaign +++++ The Dog's Trust https://www.dogstrust.org.uk/ +++++ Talk to us podcast@wearewaxon.com +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com 

Further episodes of The Scale Up Playbook

Further podcasts by Wax/On

Website of Wax/On