Episode 7: UNPLUGGED! Experience is the new loyalty - a podcast by Wax/On

Recorded live in front of an audience at The Financial Times, Mark and Paul are joined by the FT's Director of Acquisition Graham MacFadyen, and Clare Willets formerly Brand Director and Head of Customer Experience at Virgin and soon to launch her own e-commerce business called Not Only Pink and Blue, to discuss whether the old loyalty model is being replaced by simply brilliant multi-channel customer experiences.

The FT have recently launched their own new brand campaign:

https://www.campaignlive.co.uk/article/ft-launches-biggest-brand-campaign-2008-financial-crisis/1648980 +++

https://digiday.com/uk/financial-times-promotes-new-agenda-new-brand-marketing-campaign/amp/ +++

https://aboutus.ft.com/en-gb/new-agenda/ +++

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KPMG Nunwood 2019 Customer Experience Analysis https://www.nunwood.com/excellence-centre/publications/uk-cee-analysis/2019-uk-cee-analysis/
 
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Get in touch at podcast@wearewaxon.com

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www.wearewaxon.com

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