Episode 9: Specsavers advertising: behind the scenes with former creative director Graham Daldry. - a podcast by Wax/On

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and for many, its one of the most consistently funny ad campaigns of all time. And it’s all produced in house. The campaign was the brainchild of former Specsavers Creative Director Graham Daldry, and we ask him ‘How did you do that? How did you keep a campaign funny and fresh for over 18 years?’ Graham explains how in-house creative works in reverse to a traditional agency, why in-house teams have to be better than agencies, the importance of being allowed to fail, and the secret? “Consistency that can be varied.” Graham also chooses his favourite funny ads, and his personal favourite from the 18 years of Specsavers’ campaigns. +++++ www.grahamdaldry.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE 

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