Podcasts by We Are What We Buy
Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another.
We Are What We Buy helps YOU to understand what drives your customers. On every show, we dive into a topic that helps you to decipher the reasons your customers buy or don’t buy. Michael applies over 30 years of doing research on consumer behavior to talk about what drives us. He’s helped by industry experts who share their experiences from the trenches.
We Are What We Buy gives you clear and actionable insights you can apply to your business the next day to help you understand what drives your customers.
Further podcasts by Dr. Michael Solomon
Podcast on the topic Marketing
All episodes
Influence is Not a Four-Letter Word from 2019-12-12T08:00
Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing. ...
Listen
The New Luxury Consumer from 2019-12-05T08:00
The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three exper...
Listen
Green Marketing: Doing Well by Doing Good from 2019-11-28T08:00
It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of e...
Listen
Encore: We Are What We Wear The Psychology of Blue Jeans from 2019-11-21T08:00
Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jean...
Listen
The Direct Selling Model: What 20 Million People Know That You Don't from 2019-11-14T08:00
More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.’s of...
Listen
Death of a Salesman? The Role of Personal Selling Today from 2019-11-07T08:00
Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services. That's...
Listen
What's In Store for Customers: The Physical Shopping Experience from 2019-10-31T07:00
Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer. Because marketers recognize t...
Listen
You Are What You Post: How Social Media Impacts Our Lives from 2019-10-24T07:00
The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What You Post. In this episode, I talk to three ex...
Listen
We Are What We Buy - October 17th, 2019 from 2019-10-17T07:00
Listen
Music to Your Ears... and Wallet from 2019-10-10T07:00
We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. For many years of course we've listened to prod...
Listen
I Want It NOW! How to Engage Your Customers from 2019-10-03T07:00
Each of us is bombarded with commercial messages -- by some estimates, as many as 5000 every single day! How can a brand or organization break through the clutter? And, what can you do to energiz...
Listen
Decoding the Mind of the Consumer from 2019-09-26T07:00
Successful marketers satisfy their customers' needs. But how can they do that, if they don't know what those needs are? This episode reveals three different perspectives on collecting customer in...
Listen
This or That? How We Decide What to Buy from 2019-09-19T07:00
Coke or Pepsi? Ford or Chevrolet? Swipe left or swipe right? Everywhere we turn, we need to make choices. Ironically for many of us our biggest problem is not a lack of choice. It is too much ...
Listen
We Are What We Wear The Psychology of Blue Jeans from 2019-09-12T07:00
Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jean...
Listen