As Gender Constructs Shift, So Does Brand Messaging - a podcast by Forrester

from 2020-03-19T04:00:24

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Fixed gender constructs have begun to erode. As perceptions evolve, so do the ways that brands market to consumers. In this week’s podcast episode, VP and Principal Analyst Dipanjan Chatterjee discusses how some leading companies have already shifted their approach and how other CMOs can get it right.

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