B2B Is Also B2P (Business To Person) - a podcast by Forrester

The term “business-to-business” can be deceptive: You’re never really selling to a business; you’re selling to people who happen to work at a business. Principal Analyst TJ Keitt explains why this makes B2B CX a crucial consideration.

Further episodes of What It Means

Further podcasts by Forrester

Website of Forrester