Customer Journey Mapping In A Crisis - a podcast by Forrester

Since the outbreak of the coronavirus pandemic, firms have struggled to keep on top of customers’ fast-changing needs. To succeed, look no further than the journey map. We’re joined by VP, Principal Analyst Joana Quintanilha on this week’s What It Means to discuss how journey mapping can help firms right now.

Further episodes of What It Means

Further podcasts by Forrester

Website of Forrester