How Marketing Became Too Personal - a podcast by Forrester
from 2019-11-14T05:00:09
::
::
Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.
Further episodes of What It Means
Further podcasts by Forrester
Website of Forrester