In 2021, B2B Marketing And Sales Become More Human, Thanks To Tech - a podcast by Forrester

from 2020-11-12T05:00:05

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COVID-19 has changed B2B marketing and sales — perhaps forever. Savvy marketers and sellers will seize the moment and transform their approaches to become truly buyer-centric. On this week’s What It Means, VP, Principal Analyst Lori Wizdo and Principal Analyst Mary Shea explain how the disruption of 2020 will shape 2021 and beyond.