Predictions 2022: B2B Marketing’s Now-Or-Never Moment - a podcast by Forrester

from 2021-12-23T05:00:56

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B2B marketing could be on the cusp of a momentous shift — if marketing leaders step up to the opportunity. VP and Principal Analyst Lori Wizdo and VP and Research Director Caroline Robertson explain what that requires as they discuss Forrester’s 2022 B2B marketing predictions.

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