The Customer In 2020 Searches For Meaning - a podcast by Forrester

Join us on a journey to the center of the customer’s hollow universe. Forrester Senior Analyst Anjali Lai and VP and Principal Analyst James McQuivey explore why customers will yearn for brands to provide something more meaningful than the rapid escalation of self-centered benefits.

Further episodes of What It Means

Further podcasts by Forrester

Website of Forrester