The Customer Obsession Balancing Act For B2B Firms - a podcast by Forrester

B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podcast why customer obsession means finding a balance.

Further episodes of What It Means

Further podcasts by Forrester

Website of Forrester