Mary Beth Greene - Buyers told her what they wanted and she got busy - a podcast by Cam Marston

When Mary Beth visited market, buyers told her what they wanted. She listened, dummied up some bags using paper and tape, and about a year later she had 17,000 of her creations in storage around Fairhope, Alabama after a container arrived from China. It was Go Time. Today her bags and totes are available nationwide in boutique retailers as well as national department stores. It's a story of listening to your customer, methodical preparation, family support, and accepting a bit of risk.

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