What's Working - Live Broadcast - 07 02 20 - a podcast by Cam Marston
from 2020-07-02T19:51:13
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Gair Maxwell - Branding authority - What sets brands apart is not their quality, it's their story.
- They reflect company values.
- They tell a tribal narrative.
- You either have a story happen to you (rare) or you create your story.
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