Kari Shimmel: CMO of Campbell Ewald - a podcast by Sonya Mastick

Kari’s cultural curiosity is driven by her life as a military brat, avid traveler, foodie, and blogger. She began as a designer, taught advertising at Detroit’s College for Creative Studies and created award-winning work as a creative director before being drawn to strategic planning. As CMO and head of Business Development for Campbell Ewald, Kari brings her design approach and cultural curiosity to employees and clients. She spearheads the agency’s consumer experience discipline and is an executive sponsor for its Diversity Council, fostering an environment of cultural learning. Kari has worked on brands including Disney, Snuggle, Chick-fil-A, Cadillac, Travelocity and Harley-Davidson, but her proudest achievement – and greatest challenge – has been as a Mom in the ad world, passing on her curiosity to her daughter.

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