Start With Why - a podcast by Adam Ashton and Adam Jones
from 2017-08-19T02:00
Start With Why - by Simon Sinek
'How great leaders inspire everyone to take action'
'Start With Why' is a great book about a massive mistake a lot of people are making. Simon Sinek's TED Talk, based on the principles in this book, is the third most viewed of all time. Essentially, he argues that people make a fundamental error when they try to sell based on WHAT they do. "People don't buy WHAT you do, they buy WHY you do it".
Grab a copy of the book here: https://www.bookdepository.com/Start-with-Why-Simon-Sinek/9781591846444/?a_aid=adamsbooks
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