Create Your Publicity Plan&Get Featured In Major Media With World Renowned PR Expert, Selena Soo - a podcast by Kelsey Murphy
from 2023-11-20T10:00
Selena Soo, publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders, joins Kelsey on Whiskey & Work to discuss why publicity is crucial for entrepreneurs and thought leaders. Kelsey and Selena discuss the role of publicity in spreading powerful ideas and stories, differentiating between the mission-driven intent of publicity and self-promotion, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one!
What we’re talking about…
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Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders
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Selena's mission to help entrepreneurs and thought leaders impact millions with their message
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Selena's career journey, including her quarter-life crisis and transformation
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why publicity is crucial for entrepreneurs and thought leaders
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discuss the role of publicity in spreading powerful ideas and stories
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differentiating between the mission-driven intent of publicity and self-promotion
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Falling in love with publicity as a means to help impactful individuals
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The role of role models and the responsibility to share one's gifts
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Overcoming challenges and finding empowerment through personal development
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Introducing the concept of the "Publicity Pyramid"
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The common mistake of not having a clear call to action in publicity.
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The value of offering a freebie to build your email list and nurture relationships
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The importance of staying on message when appearing on podcasts
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Recognizing the significance of nurturing your existing audience.
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Customizing your marketing strategy based on your strengths and objectives
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The value of developing a consistent social media presence
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Selena's transition to a more active social media presence
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To learn more or connect with Selena, visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
Links Mentioned
QUOTES:
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"A great story is not just about what you've accomplished, but the journey, the challenges, and the transformation you've experienced." - SS
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"Building relationships with media outlets and journalists is an ongoing process that requires authenticity and value." - SS
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"The power of storytelling lies in its ability to connect with people on an emotional level and inspire action." - SS
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"Your audience is looking for solutions to their problems. Position yourself as the solution through your content and messaging." - SS
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"When pitching to the media, make sure your story is newsworthy, timely, and relevant to their audience." - SS
Further episodes of Whiskey
Further podcasts by Kelsey Murphy
Website of Kelsey Murphy