The Pandemic's impact on Social Media feat. Sascha Firtina - a podcast by WHU Inside Business

The recent situation lead to a substantial change in people's behavior towards Social Media more especially, customers are more willing to purchase online.  Did the pandemic not only affect the customers but also how companies view the value of advertisement?  Was there a drop in Marketing expenses? These are questions we discussed with Sascha Firtina in our second podcast about the COVID pandemic. 

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Recorded remotely in October 2020

Team 2020/2021:

General Management: Mattia Iandolo, Valentin Lowin   

Video Concept, Content and Organization:  Jan Jubel, Constantin Bunte, Lena Geier    

Marketing: Mattia Iandolo, Lennart Hellwig   

Video Production: Valentin Lowin, Samantha Frenkel  

Interviewer: Nicholas Peterson

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