Oh, Mexico - a podcast by Jill Salzman

What’s In This Episode:

Ever apply for a trademark and fail miserably? Know what it's like to pay for a beautiful new logo only to have it backfire in the biggest way? 

This week, Jill tells the tale about the time that her company's trademark was denied by the USPTO, why she ran into serious branding issues surrounding a picture-perfect logo, and how understanding cultural norms are pretty key to building a better business.

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