016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard - a podcast by The American Edit | Rita Mehta & Erin Husted
from 2016-04-26T10:00
lang="EN-US" xml:lang="EN-US">Get to know "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US"
xml:lang="EN-US">Nicole "TextRun SCX48707444 SpellingError SCX48707444" lang="EN-US"
xml:lang="EN-US">Najafi"TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US"
xml:lang="EN-US">, founder of Industry Standard,
"EN-US" xml:lang="EN-US">a direct to consumer denim brand founded
by Nicole "TextRun SCX48707444 SpellingError SCX48707444" lang="EN-US"
xml:lang="EN-US">Najafi "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US"
xml:lang="EN-US">to deliver premium quality (the industry
standard…) denim without a higher price point. Industry Standard
jeans are designed in New York and made in the denim district of
LA, using Cone Denim from North Carolina. "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US"
xml:lang="EN-US">Rita & Nicole talk about the process of
launching Industry Standard when coming from a digital marketing
background, the conscientious compromises we make every day, and
about "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US"
xml:lang="EN-US">focusing on real, thoughtful products – and
relationships – while building your
business. "EOP SCX48707444">
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