FROM HOBART MARKETS TO INTERNATIONAL CAMPAIGNS - a podcast by Emma Williams

I sat down with the remarkable Creative Director Rachel of Francesca Collections, one of Australia's most beloved jewellery brands. In this conversation, we delve into the fascinating journey of a young entrepreneur who started her jewellery venture at just 14 years old and turned it into a thriving, socially conscious business empire.

Rachel, whose entrepreneurial spirit ignited at the Salamanca Market in Hobart, embarked on an extraordinary path that would define her future. She and her sister Hannah began selling jewellery at this iconic market, laying the foundation for what would become Francesca Collections.

Taking a bold step, she decided to take a gap year after high school to fully immerse herself in the jewellery business. Little did she know that this decision would lead her down a path she would never leave. Ten years later, Francesca Collections boasts two thriving stores in Hobart and Melbourne, a robust online presence, and a brand-new headquarters in Hobart. What's more, the company has grown to employ over 60 talented women who are passionate about the brand's mission.


Rachel is not just a visionary leader; she's also a self-taught photographer and graphic designer. She is the creative eye behind the brand's stunning campaigns, which have taken her to locations as far-flung as Bali and Italy. Most recently, she directed the mesmerizing Mother's Day campaign that captivated audiences around the world.

Francesca Collections is not just about jewellery; it's about giving back and empowering women in business. Rachel is deeply passionate about these causes, and she champions them through the brand's various awareness initiatives. For her and her team, one of the core values is clear: "Success means nothing unless you are giving back."

In this engaging conversation, we'll delve into the origins of Francesca Collections, the challenges she faced along the way, and her unwavering commitment to making a difference in the world. Prepare to be inspired by the incredible journey of a young entrepreneur who turned a passion for jewellery into a thriving business that empowers women and gives back to the community.

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