007: Jen Esquer | The Master of Mobility - a podcast by Rob Murgatroyd

As I get older, I’m always looking for ways to create more movement in my body, and today we’re talking to the mobility expert: Jen Esquer (AKA Doc Jen). She is the physical therapist who created The Mobility Method, an incredibly successful program that helps people relieve pain, prevent injury, and optimize movement in just 10 minutes a day.Jen believes that, with the right information, everyone has the power to affect change in their body. Unfortunately, she can only work with so many people in person, so she created The Mobility Method to make optimizing your body more accessible – for anyone, anywhere, with almost any budget.
 In This Conversation We Cover:
[2:30]Jen’s trip to Guatemala with https://pencilsofpromise.org/ (Pencils of Promise)
[5:00]Leaving private practice to create something bigger
[7:45]How your sphere of influence helps you grow (or holds you back)
[9:00]Getting Insta-famous
[15:00]The neurological side of breathwork&how to breathe
[22:40]How Jen creates&shares her incredibly high-quality Instagram content
[33:50]Collaborating with other creators
[38:45]Why Jen decided to create The Mobility Method
[43:00]The difference between stretching and activating
[48:00]Jen’s tips for a successful product launch (and mistakes to avoid)
[53:30]Dealing with the challenges of putting yourself out there on the internet (especially as a medical professional)
[1:04:30]Jen’s struggle with her evening and morning routine 
Your Sphere of InfluenceLike Jen, I decided I didn’t want to be physically tied to my business and set out to live a bigger life. I recruited the best minds on the planet to help me maximize every area of my life.
Because when you surround yourself with people who are constantly growing, when you see what’s possible just around the corner, you are driven to grow and achieve more. 
Finding an Audience Online (and Becoming Insta-famous)A few years ago, Jen had a sizeable audience, a few hundred thousand followers – and then she released an educational video that blew up and received over one million views.
As a result, Jen gained 40,000 new followers, and she’s been continuing to grow ever since.What was the key ingredients to her success? It’s not unique, but it is critical: consistency over everything.
Since grad school, Jen has been sharing posts about fitness and, gradually, building her following. When she eventually introduced more educational content, consistency was once again what kept bringing in a new audience of people.The viral video wasn’t planned, and there was nothing special about it compared to her other educational videos – but because she was consistently creating valuable content, she was creating more opportunities for a home run success.
 Jen’s Content Creation Process for Instagram
In addition to consistency, Jen also creates some of the highest quality content I’ve ever seen in the wellness space. Here’s how she does it:Jen shoots all of the video on her iPhone.
She then imports those clips into a video editing app called http://spliceapp.com/ (Splice), which allows her to keep the videos vertical for IG.If she wants to add more effects on top of the video, such as arrows or text to add clarity, she uses Vont.
Then Jen finds an appropriate, eye-catching image (usually related to anatomy) and adds her video title and tag (@DocJenFit) onto the image using the app Fonto.Finally, Jen uses the app Pic Stitch to put the photo next to the video, split screen style. 
“I think of Instagram like a billboard. If you’re not attracting attention in the couple seconds when somebody is scrolling through, then you’re going to lose them.”Jen batches this process to create a whole week’s worth of videos at once. She generally shoots five at a time, which actually only takes about 30 minutes because each video is only one minute long.Something that may shock the avid Instagrammers

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