Episode #174 - Meet our Elevators - Kronda Adair - a podcast by WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.
from 2018-06-29T12:24:46
Watch the video of this podcast here.
A Bit About Kronda
Kronda is a WordPress Consultant turned digital marketer. In 2017 she decided to change her company to focus on marketing and automation. She helps mainly service based, non-technical businesses with their online marketing and helps them put systems into place that will really help them grow their business in a way that is sustainable for them.
Life Before the Blueprint
Kronda just reached the 5-year mark with her business. She tells us about when she started out and how she would make websites for anyone because she needed the income. Even then she knew that she was going to fire the difficult clients as soon as she could afford to.
Kronda would check in with the clients that she had made websites for and very often they had been hacked or they hadn’t done much with the site so it wasn’t actually helping their company at all.
Kronda started following WP Elevation about two years into her business. She couldn’t afford to join WP Elevation at the time so she made the most of the free content. Then six months later when she joined the Blueprint course she leveled up and has been levelling up ever since.
The WP Elevation Community
Once Kronda joined WPE she was eager to get the all of the information and put it into practice. It took a while to get through the course whilst running her own business but she really enjoyed the content and would look forward to her Friday nights in with the course.
Kronda found the community support to be amazing. She says that it is a group of so-called “competitors” who really just help each other to succeed with an abundance mindset. Questions, rants, whatever! There is always someone there for you.
Kronda tells us that she has made a lot of mistakes in building her business. So when she gets to a point when she feels in over her head, she asks the group for help. There have always been people who have helped her out in those time and people with similar stories.
At the 9.35 minute mark Kronda shares her experience of taking the Blueprint course and gives some good advice to people who are thinking of taking the course or about to start it.
Life After the Course
She fired most of her clients in December last year and told them that her business was moving in a different direction and offered her new services to them. One of the main things she took away from the course, was the importance of recurring revenue so she set up cares plans and changed the business focus to marketing automation.
The course allowed Kronda to shift her mindset from having to chase after new clients to making herself the prize. She started to filter clients out by having requirements that they needed to meet. When you’re new in business, you just have to get people to pay you money. So she started asking herself “What am I good at?” “What do I enjoy working on?”. She now makes people fit her criteria before letting them into her business. She says that when you’re in the service industry you are really partnering with the client which means the relationship matters a lot. So now not everyone makes it in and she is very selective about that.
One of the things that used to frustrate her when she was starting out in the first 2 years of her business was non-technical clients. They would come to her and ask for her help and they wouldn’t even know who their host was. So that was the catalyst for her to create a course based on the WP Elevation structure of recorded lessons and coaching calls.
Kronda couldn’t afford to work for her clients anymore based on their budgets so she wanted a way she could still make money but give people a path to level up to where they need to be. By creating the courses she could scale and reach more people.
As her business took off, she had many people come to her for business advice. And because she loves automation, she automated her answer with this blog post about WP Elevation. We love it!
Favourite Tool
Kronda says her favourite tool is Astra which is a lite weight theme framework. The Astra sties plugin gives you access to starter websites too which makes building websites a piece of cake!
Her advice? The course is amazing but you need to implement it!
We are super proud of what Kronda has achieved. If you have any questions or comments on this show, please feel free to let us know in the seciton below.
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