Podcasts by WVU Marketing Communications Today

Multicultural Marketing Goes Mainstream from 2023-11-16T07:00

McGhee Osse is a trailblazer in multicultural marketing communications. As the Co-CEO of Burrell Communications Group, one of the most highly regarded multicultural advertising ...

A Maverick’s Life in Marketing Data from 2023-10-19T10:48:27

A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career lead...

On a Mission to make you Remarkable from 2023-09-21T08:10

Guy Kawasaki is an award-winning author, accomplished evangelist and world-renowned speaker. He did not invent secular evangelism, but he popularized it. This goes back to 1983 ...

Business is Here to Serve, to Respect, to Make the World Better from 2023-08-17T08:01

Professor Kotler, recognized as one of the world’s leading marketing thinkers, has been called The Father of Modern Marketing.

When in 1967 Professor Kotler published his...

The Founder of Quantifiable Loyalty from 2023-07-20T11:45:51

Fred Reichheld really needs no introduction, but here are some highlights. The founder of quantitative loyalty, Fred is best known as the creator of the Net Promoter® system of ...

Why The Future Does Not Fit the Containers of the Past from 2023-06-22T14:08:38

If you’re looking for ideas for how to live a better life, and expand your career prospects, you must listen to our conversation with the brilliant marketing thinker and futuris...

Life Lessons From a Legendary Direct Marketer from 2023-05-18T12:37:08

Susan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight for buildi...

Wrote the Book on Marketing Channels from 2023-04-20T11:23:45

Longtime Northwestern Kellogg school professor Louis W. Stern, back in 1977, published the top textbook about distribution channel strategy, also known as “pull marketing.” Sinc...

Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus from 2023-03-23T09:56:19

Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. One of a mere handful of fem...

A Victory Lap for Marketing Innovation in 2022 from 2023-02-16T14:30:16

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year. Some fads ha...

Community is the Last Great Marketing Strategy from 2023-01-12T14:04:02

It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must...

Can the Travel and Hospitality Industry Get Out of its Own Way? from 2022-11-17T08:09:26

Since the pandemic, airlines and hotels have taken a huge kick to the stomach. But now, it seems they can’t get out of their own way. Delays, poor service, and inadequate staffi...

What’s the Secret to Marketing Innovation? from 2022-11-03T14:53:44

Michael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the “innovation organization.” In this episode, he shared with u...

What is Wrong with Subscription Marketing? from 2022-10-20T11:52:09

Memberships, subscriptions, loyalty programs — relationship marketing models of all sorts — have long been a staple of the marketing toolbox. But why is Peloton in such deep tro...

What Does the Future Hold for Search? from 2022-10-05T05:59:53

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the...

Healthcare Marketing is Moving Fast, but Where? from 2022-09-22T17:07:39

The term “Healthcare” covers both the medical and the life sciences industries, and marketers in these fields enjoy all kinds of opportunities. Professionals are navigating the ...

Of the Four Ps, Pricing may be the Key to your Future from 2022-09-08T07:13

In the marketing profession, we have depended on the Four Ps as foundational to business success. But is that still relevant today? Tune in and learn why Rick Spear says ignorin...

The Emergence, and the Future, of Purpose Marketing from 2022-08-25T07:00

Purpose is an important new way for brands to differentiate themselves in a competitive market.  Our guest Diane P...

Will the Future Still Have a Place for the Intuitive Marketer? from 2022-08-11T08:44:48

With the rising demand for marketing accountability, and the emphasis being placed on data-driven decision-making, is the intuitive marketer under threat of extinctio...

Marketing from the Inside Out from 2022-07-28T12:02:46

Is marketing’s focus on the customer misplaced, even harmful? We discussed this radical idea with Tim Parkin, a global consultant and coach to marketing executives at...

Marketing for Small Businesses in a Time of Uncertainty from 2022-07-14T08:00

"Small business owners are not marketers,” says our guest Stephanie Schwab, CEO of Crackerjack Marketing. But she can help them become proficient, and successful, if ...

The Future Belongs to RevTech from 2022-06-23T07:00

Seth Marrs, the Forrester analyst who follows sales technology, painted an exhilarating picture of the future of SalesTech, saying it will combine with MarTech into a...

Marketing Horizons First Half Roundup 2022 from 2022-06-09T09:37:13

Recorded live from the Innovation Center at WVU Reed College of Media, Ruth Stevens and Cyndi Greenglass look at the fascinating marketing trends shared on their podcast over th...

The Future Belongs to Gen. X from 2022-05-26T16:59:56

As marketers, we spend a lot of time talking about Millennials. We target them as consumers, employees, and donors, to the point of obsession, as the next cohort afte...

Digital Anthropologist: The New Role for Marketers from 2022-05-12T20:20:09

Marketing is no longer about simply bringing in new customers. Marketers are also responsible for managing customers to profitability. Our guest Steve Gershik explain...

Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement from 2022-04-28T07:00

Marketers are under mounting pressure to demonstrate results. In this episode, the renowned measurement master Katie Delahaye Paine shares her latest tips on how to s...

The Future of Higher Education Marketing from 2022-04-14T16:00:33

The landscape of higher education has experienced major changes, but it is set to undergo a sweeping transformation in the years ahead. A smaller Gen. Z cohort, combi...

The Promise of Connected TV Advertising is Here from 2022-03-31T07:11:36

In this episode, Brian Hunt explains, in the clearest possible terms, the total scoop on CTV for marketers. We learned its benefits and drawbacks, the differences between CTV, O...

The Future of Content Marketing Will Surprise You from 2022-03-17T13:52:57

It’s time to look in the digital mirror. Do you like what you see? What does your “digital-first impression” say about you? And why should you care? Whether it’s your company we...

Beware! Customer Expectations Never Go Backward from 2022-02-24T07:00

Some changes are so subtle you don’t recognize them when they are happening, but then – BAM - you get a wake-up call. That is what our guest, Jay Baer, says about the customer e...

New Directions for Virtual Events from 2022-02-10T11:49:14

Early in the pandemic, David Meerman Scott saw marketers struggle to take their in-person events virtual, and concluded that we were approaching the problem from the wrong minds...

It’s Time to Humanize, not just Analyze, Data from 2022-01-27T09:03:39

Are your models annoying or delighting your consumers? Marketers have been using machine learning for years to help create advanced models, but that is not going to cut it in th...

Fast Start over the Marketing Horizon in 2022 from 2022-01-13T12:44

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2021 marketing trends they believe will have a significant impact on marketers ...

Direct Marketing has a Big Future from 2021-11-23T11:31:14

Direct marketing —an approach that uses all types of advertising media to motivate a response, which is tracked and stored in a database—is fast becoming indistinguishable from ...

The Growing Role of Tech Product Management from 2021-11-11T10:49:54

Learn about the exciting job role of product management in tech markets from our guest, Laura Marino, Chief Product Officer at TrueAccord. While tech product managers have littl...

Where is Martech Headed? More Growth! from 2021-10-28T08:00

Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of mark...

Does PR have a Future? from 2021-10-14T07:00

Leaner staffs, fewer journalists in the newsrooms, and a growing suspicion regarding the integrity of earned media have placed the PR profession in potential peril. But today’s ...

The Marketing Agency of the Future from 2021-09-30T08:58:37

Heads up to agencies: Your business model needs an update. The needs of the workforce have changed—resulting in hundreds of vacant positions. The “pyramid” staffing structure it...

Customer Service Goes ‘Digital First‘ from 2021-09-16T11:43:44

Phone reps are no longer the front line of customer service. Customers now reach out to their suppliers first through digital channels. In turn, companies worldwide view their c...

Why You Should Care About CDPs from 2021-08-26T11:54:10

The tools needed to manage your customer data have changed dramatically since the days of “database marketing” in the 1980s. The latest iteration is a CDP, or customer data plat...

The Power Communicator Returns! from 2021-08-12T10:00

The role of the PR professional is changing fast. No longer limited to media relations or crisis management, these days PR people have evolved into larger and more strategic rol...

John Wanamaker Was Right! How Fraud Wastes Your Digital Ad Dollars from 2021-07-29T11:43:49

Bot-generated fraud on digital advertising will waste $42 billion by 2022, according to Jupiter Research. A shocking sum. Our guest, Dr. Augustine Fou, explains why and how ad f...

Are Loyalty Programs Doomed? from 2021-07-15T09:39:12

The marketing world has embraced loyalty programs ever since the launch of the American Airlines Advantage program in 1981. But these transactional rewards programs are headed f...

Are Walled Gardens the Future? from 2021-06-24T11:16:22

Why do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebook and LinkedIn hold all their...

Is Marketing Dead? from 2021-06-10T10:06:21

In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this m...

The Future of Retail from 2021-05-27T11:45:14

During the pandemic, we’ve all been watching with horror as stores close and shopping behavior has turned upside down. Amazon’s sales are up 40% in the last 12 months. What’s th...

Design Thinking: What Does It Mean to Marketers? from 2021-05-13T10:49:44

Design thinking has been around a while, and it sounds alluring, but there’s still some confusion about what it means to marketers. Roger Mader sets us straight in this podcast,...

Hack Human Behavior to Increase Marketing Results from 2021-04-29T05:00

Behavioral science is a relatively new field, with huge implications for marketing. Neuromarketing can actually help you develop more persuasive communications that will increas...

What is Guest Posting and Why You Should Start Using it for Your Brand from 2021-04-22T07:00

Learn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks t...

Humanizing Chatbots with Next-Generation AI from 2021-04-15T08:22:46

Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at...

The Monstrous World of Healthcare and how Marketers are Changing the Industry from 2021-04-08T11:15:49

Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher...

Where’s the Beef with Mixed Reality Marketing from 2021-03-25T09:20:33

Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Sna...

Bringing New Products or Services to Market — What Does it Take ”in Real Life”? from 2021-03-18T11:35:45

Bringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down th...

Follow the Money: The Future of Multichannel Measurement from 2021-03-11T08:59:03

As a big data expert and a lifelong fan of competitive sports, FanAI is the culmination of two of Johannes Waldstein's passions. A serial entrepreneur, he has founded four other...

Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated from 2021-03-04T10:09:18

With the golden age of social media and digital marketing in full swing, the competition for consumers’ attention is fierce. To stay relevant, marketers must understand the chan...

The Power of Diversity in Communications and Media from 2021-02-18T07:00

This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role i...

Why You (Yes, You) Need A Personal Brand from 2021-02-04T05:00

Personal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, gu...

Landing a job during a Pandemic from 2021-01-21T07:00

Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in...

Your Career Post-Pandemic: How to Reset, Refocus and Level Up from 2021-01-07T07:00

Did your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professional...

Navigating the Giving Season from 2020-11-25T10:32:23

The holidays are here and it’s a time of giving. How do marketers plan for this season as they wor...

Selling Stories in a Digital World from 2020-11-18T18:44:26

The use of digital advertising has been on the rise and has seen continuous growth despite these u...

Marketing for Start-Up Success from 2020-11-15T16:29:03

Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade sh...

Powering the Touchless Economy from 2020-11-05T05:06

As COVID-19 propels society into a new digital revolution, the entire world is seeking new ways to create connections and innovate at ...

Taking product insights to the next level from 2020-11-02T10:17:06

What is a product insight? How do we find insights? In today’s conversation, Hannah Gordon, product insights analyst for Ai...

Moving Forward with In Person Meetings from 2020-10-16T17:00:27

How do we move forward with in-person meetings safely? During this conversation, we will delve into ways to plan and execute events du...

The Symbiotic Relationship between Design and Marketing from 2020-10-08T17:15

Paula Scher is one of the most influential graphic designers in the world. Described as the “maste...

How a History Major Got into Motorsports Public Relations from 2020-10-04T20:19:57

Deciding to shift your career can be challenging. Joining us today, David Hovis, marketing and com...

Addressing Youth&Social Justice with Digital Media from 2020-09-28T12:25:46

With the changes in digital consumption behaviors and the rise in social justice, how do marketers...

Navigating the Marketing, Communications and Public Relations Industry as a Young Pro from 2020-09-20T06:07

Public Relations Student Society of America National Committee members and undergraduate PR student, Zane Landin, will discuss how you...

How marketers are reinventing collaboration during this pandemic from 2020-09-11T12:45:42

  COVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collab...

The Power of Diversity in building a Creative Team – Are marketing teams doing it right? from 2020-09-04T19:18:12

The ability to integrate different viewpoints enhances creativity or brings a creative solution to a problem. But why is it more relevant today? The world is w...

A Tale of Two Brands: The Business and Yours from 2020-08-28T14:46:42

In the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses an...

Pandemic Pivots from 2020-08-23T18:53:32

Katie Gilstrap is the founder of The Barre Boutique, a studio fitness center (recently sold to the Richmond Ballet), is a faculty member at Virginia Commonwealth University and serves as...

How Podcasting Took Me From Marketer to CEO from 2020-08-16T17:43:39

Lindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP...

Event Planning During the Current Health Crisis from 2020-08-09T12:19:44

Due to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. W...

Social Media Isn't a Magic Bullet from 2020-07-31T17:46:08

Social media is free right? Surely it can solve all my sales and marketing goals. Wrong! Digital Marketing in 2020 requires a strong brand messaging architecture...

2 Million Miles Later - Tales From a Life-Long Entrepreneur&Market Researcher from 2020-07-26T17:15:22

Rex Repass, a native West Virginian, is President of Research America Inc. In this podcast, Rex will tell us about his life-long interest in the effects of med...

Crisis Ahead from 2020-07-12T10:54:04

Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisi...

You can do more than Survive: Crisis communications in the age of crisis from 2020-07-03T14:28:08

A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turn...

Creating IMC campaigns amidst COVID-19 from 2020-06-26T14:33:35

Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that wa...

Why diversity in the communications industry is critical from 2020-06-19T16:39:52

Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, adve...

Concept Development in IMC: Nothing Just Hits You Out of the Blue from 2020-06-14T18:29:25

Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

Listen

Marketing Transformation by Fire: How change is driving true buyer centricity from 2020-06-05T16:31:07

Buyer centricity has long been the war cry for marketers and sellers alike, but the recent Global pandemic, economic crisis, and even civil unrest has proven t...

Is Influencer Marketing still relevant today? from 2020-05-31T15:29:56

Amid the coronavirus pandemic, every business is soul searching and wondering how to move forward with their marketing communications. Some common themes have ...

Virtually Relevant: How to Produce Large Scale Public Gatherings Online from 2020-05-31T15:29:19

On March 15 the CDC is...

Print Media Isn’t Dead (But Sometimes It Feels Like it) from 2020-05-15T14:38:37

After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands ste...

From IRL to URL: Connected Communications for College Students from 2020-05-11T11:44:36

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID...

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant? from 2020-05-03T10:19:38

National Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board mem...

How Does Travel and Tourism Survive the Coronavirus Crisis? from 2020-04-24T18:25:15

Without a doubt, the coronavirus pandemic has changed all of our worlds. But one of the hardest-hit industries is travel. US Travel As...

How Advances in Behavioral Science inform Effective Communication from 2020-04-17T14:17:10

Advances in behavioral science have come a long way since the discipline’s inception in the late seventies. Robust studies have shown time and again that long-...

How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers? from 2020-04-11T20:10:15

Happy Easter everyone! It’s just not Easter without PEEPS®! The PEEPS® Brand has been around since 1953 and is a must-have for the Eas...

The Yin and Yang of Positioning and Branding from 2020-04-05T10:52:24

 It’s no secret, to succeed as a business you need to build a brand. But building a brand is no easy task, and most companies don’t ge...

Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science. from 2020-03-28T11:43:19

The media landscape has increased in complexity and the ability to reach consumers in a variety of different ways. In this podcast, we will look at the differe...

The New Normal: Advocacy Communications in the Midst of a Global Pandemic from 2020-03-26T20:33:42

In just a few weeks, the global pandemic has had immeasurable impacts on healthcare, economic and communications. Social distancing to flatten the curve of inf...

Are data departments the modern-day renaissance capability? from 2020-03-20T13:40:09

As data become easier to access, manage, and analyze, the responsibilities of data professionals have changed. Once the wild west of specialization where few c...

Amplifying Executive Voices with Social Media from 2020-03-13T14:20:07

Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to s...

How to Use Data to Better Align Sales and Marketing? from 2020-03-06T20:39:11

Sales and marketing go hand-in-hand and when you can use data from one to inform the other, you’re in a better position to come up wit...

Content Marketing is Smarter Marketing from 2020-02-29T13:07:37

Marketing Rebellion with Mark Schaefer from 2020-02-21T14:54:52

Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketin...

The Future of Brands (or do they have a Future?) from 2020-02-14T11:48:19

Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little ...

Never a Dull Day in Marketing from 2020-02-07T14:41:11

30 years ago the marketing landscape looked much different than it does today. The internet wasn’t around, there were limited media options and data took a wh...

Why is it so hard to talk about food? from 2020-01-31T13:15:59

Food is one of the few universal concepts that connects every living thing—we all eat. So why is the discussion about food, including...

I said what I said. The art of internal and executive communications. from 2020-01-24T13:25:58

Internal communications are critical to building an informed and connected workplace. What happens when what you intend to communicat...

Using Data to Make a Difference from 2020-01-17T12:48:29

Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision mak...

A 20/20 Vision for Your Personal Brand from 2020-01-10T17:37:44

The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first ...

Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital? from 2020-01-04T00:54

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marke...

One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner from 2019-12-30T13:33:49

WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Work...

What You Lose by Not SEOing Your Web Site from 2019-12-12T11:56:16

If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople c...

How to Manage Corporate Crises - Author Melissa Agnes from 2019-12-04T17:18:41

With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session,  Listen

Showing Gratitude Toward Your Clients from 2019-12-02T14:00:03

Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, found...

B2B Demand Generation: What Really Works in Digital Advertising? from 2019-11-23T12:43:41

Digital advertising has greatly evolved since the turn of the century. Search engine advertising is still around, but campaigns are more complicated than ever...

Are the Teachings of Trout and Ries Relevant in 2019? from 2019-11-16T12:36:07

For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning.  In their two books, “Positioning: The Battle for...

How do you drive integrated marketing communications in large matrixed organizations? from 2019-11-10T12:10:43

In a small organization, communications and marketing might be the same person or team. As a company grows marketing and advertising might reside under one le...

How To Write Effective Creative Briefs. And Why It's Important. from 2019-10-30T05:00

The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a succ...

Staying Social on Social Media with Really Good Content from 2019-10-22T18:16:34

You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good ...

The Future of Work in Social Media from 2019-10-13T15:10:59

The social media industry is constantly changing along with the expectations for work. However, experience is one element to the equation to becoming successf...

Building crisis readiness into the skillsets of students from 2019-10-07T12:05:02

With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the work...

Be the real deal: Audacious Authenticity in an age of contrived reality from 2019-09-24T10:56:12

How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice ...

Public Affairs tactics add government resources to your arsenal from 2019-09-18T11:18:42

In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking fund...

How UX Design Can be the Link Between Old and New Technologies from 2019-09-14T12:19:38

Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology.  In th...

Using Personas for Integrated Marketing Communications from 2019-09-06T11:07:23

What are “personas” and how are they used in Integrated Marketing Communications?

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How to Monetize Your Personal Brand – Hugo Pérez Podcast from 2019-08-26T17:25:50

The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has en...

You Can Be Fined By the FTC from 2019-08-20T18:09:25

Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would as...

How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones from 2019-08-15T03:31:12

The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.

There is a continued move toward...

B2B Marketing in 2019 from 2019-08-12T11:59:32

Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and of...

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC) from 2019-07-31T19:54:26

Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking and strategy development. How does ...

Why Programmatic Media Use Takes Out Advertising Waste from 2019-07-24T20:12:52

Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marke...

Digital Technology and Ethical Uncertainties in Strategic Marketing from 2019-07-17T05:57

Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, market...

Want Content Marketing to Work? Know Your Customers. from 2019-07-09T14:51:15

Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organiza...

Protecting the brand: The role of brand standards in IMC from 2019-06-24T14:13:20

It is difficult enough for a brand to build trust among consumers these days. Having a consistent appearance and tone throughout a brand’s integrated ...

Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page from 2019-06-19T16:27:03

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and ...

Social Media for Social Change from 2019-06-11T15:24:25

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing a...

The Heart. The Craft. The Journey. from 2019-06-05T17:35:01

Today’s guest on WVU Marketing Communications Today is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Mic...

Public relations, with journalists, supports the First Amendment from 2019-05-29T11:19:37

Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public r...

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues from 2019-05-22T11:20:03

Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when in...

PR and Data: How to Use Data to Define and Refine Your Strategy from 2019-05-15T14:15:02

There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets cou...

LinkedIn In Higher Education from 2019-05-07T18:09:35

When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited ...

Learn Modern Branding Strategies Using Data from 2019-05-01T20:42:53

Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill Impact, emphasizes the importance of being a br...

Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett from 2019-04-22T22:10:51

The one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to ...

How to Maximize Your Ability to Persuade   from 2019-04-16T13:33

There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art ...

How do sports and autism play the right roles together? from 2019-04-10T18:36:23

In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have b...

How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast from 2019-04-03T12:29:41

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may ...

CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND from 2019-03-27T11:20:48

 
The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market ...

Data-driven marketing strategies to support community engagement from 2019-03-13T11:34:33

A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your p...

IMC or ICM? from 2019-02-25T18:40:40

Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications...

Moneyball for Brands Meet eSports – You Have Met Your Match from 2019-02-13T11:43:09

If you thought you understood consumer branding, think again.
If you thought that gaming was for kids, think again.
If you want to understand how to harness the buying power of the nex...

The Professional Leadership Difference from 2019-01-30T16:57:54

What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach tak...

Turning Statistics Into a Story from 2019-01-23T13:11:15

Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challeng...

How A Crime Reporter Uses Data to Reveal the Truth from 2019-01-23T12:26:08

Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.  
Everyone has a story. You just need to know where to look to find...

Marketing in an Age of Disruption from 2019-01-02T14:42:28

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they ma...

Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies from 2018-12-27T13:30

 In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands,...

The Evolution of Loyalty Programs as We Approach 2019 from 2018-12-11T14:10:13

About our guest, Terri Burton:
Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major acco...

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC) from 2018-11-28T12:00:24

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.
Are there any depend...

Corporations Die When They Don't Listen to their Customers from 2018-11-21T17:24:13

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters. Listen