My discussion with Phil Rosen, CEO and Founder of EVEN Financial, the leading API for financial services monetization, shooting for gold! - a podcast by WYFT-What’s Your Focus Today?

from 2020-01-29T22:13:37

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In this episode, I have the real pleasure to speak (and very fast for that matter!) with Phil Rosen, CEO and Founder of the rapidly scaling EVEN Financial, the company with the leading API for financial services monetization, based in NYC.

EVEN helps connect your consumers to personalized products at the right time with the definitive search, comparison and recommendation engine for financial services. There is no other company out there doing something similar at scale, and with the kind of results and growth trajectory that is beyond impressive:

=> Even works with all parties — financial institutions, marketers, affiliates and consumers — to enhance the online finance ecosystem for everyone, creating the optimal end-user experience;

=> For Partners: Proven greater monetization, comprehensive turnkey FI access, managed compliance, backed by machine learning recommendation engine;

=> For Financial Institutions: Proven lower cost of acquisition, lower delinquencies, lower charge offs, access to vast high quality organic network to reach consumers

=> A team of 130+ and growing fast;

=> An A-list of VC and other investors backing the company: $50M total funding, with some of the biggest brand names, like Citi Ventures, MassMutual Ventures, LendingClub, American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs;

The bottom line, with EVEN Financial:

Financial Institutions Build Profitable Portfolios with proven lower acquisition costs, through access to the vast, high-quality, organic Even network – reaching millions of consumers with native integrations featuring programmatic purchasing, full compliance, machine learning, and data backed by over 40 million user profiles to support decisioning.

Channel Partners Increase Monetization with turn-key financial institution integrations across loans, savings, credit cards, and more – powered by Even’s best-in-class compliance, pricing options, controls, and machine learning optimization.

Consumers Enjoy the Optimal User Experience with the ability to search, compare, and get matched with the financial services they need instantly through Even’s industry-leading recommendation engine.

In my conversation with Phil, we address:

* How he started EVEN 5 years ago after leaving Orchard;

* How the business has evolved while product/market fit was being adjusted;

* If the company pivoted at some point and how/why;

* Experience as a CEO vs. pure CTO type of work;

* Hiring challenges and future growth plans;

* Quid crypto / blockchain?

* The end game, if there is one;

and many more insights to share.

So, enjoy this episode, share lavishly, and give me a great rating and/or review on any platform of your choice.

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Check out also my other conversations with key industry players: