74 - The Lessons of HQ - a podcast by Adweek

Like Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.

Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | 25:55: What HQ can teach us about marketing and media

---

Hosted on Acast. See acast.com/privacy for more information.

Further episodes of Yeah, That's Probably an Ad

Further podcasts by Adweek

Website of Adweek