At Cannes: Inside Westworld's 'The Maze' - a podcast by Adweek

With more than 11,000 lines of written dialogue, HBO's "The Maze" Alexa skill from 360i is the marketing world's most ambitious use of voice to date. At the Cannes Lions, we caught up with 360i CCO Menno Kluin and Chief Strategy Officer Raig Adolfo to talk about how their team brought the project to life.

 

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