Happiness and Relevance Packed Into Every Bite - a podcast by Adweek

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: it involves a yacht), balancing the fine line between nostalgic messaging and outdated messaging and how the brand connects with Gen Z through innovative media plans and brand partnerships.

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