Inside Jurassic Park's Dirty 30 Celebration - a podcast by Adweek

Move over Barbie–there’s another legacy brand pulling out all the nostalgic stops.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing, and Global Partnerships. The crew discusses Jurassic Park’s multi-day, multi-faceted 30th-anniversary celebration, anchored in immersive experiences commemorating three decades of dino-mania. From recreating iconic scenes across the globe to the launch of nostalgic limited-edition merchandise, hear the ingenious strategies behind the brand’s lasting influence—plus an insider’s scoop on what’s next for the groundbreaking blockbuster franchise.

Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK

---

Hosted on Acast. See acast.com/privacy for more information.

Further episodes of Yeah, That's Probably an Ad

Further podcasts by Adweek

Website of Adweek