The Writer's Strike is Over, But What's Next for Advertisers? - a podcast by Adweek

TV and film writers have officially ended their five-month strike, thanks to union leaders approving an agreement with the Alliance of Motion Picture and Television Producers.

However, with TV sales hard by the action, this Hollywood story isn't quite over yet.

Advertisers might welcome re-runs being swapped out for new content in the coming months. Despite this, the ongoing shift to ad-free streaming, and a proliferation of digital platforms including TikTok and YouTube combined with lingering questions around measurement are just some of the challenges still facing the TV industry.

On this week's edition of Yeah, That's Probably an Ad, Adweek's senior TV reporter Mollie Cahillane joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss what's next -- and why the actors strike continues to rumble on.

To close up the episode, we also have a special one-on-one chat with Fernando Machado, who caught up with Luz live during Brandweek to talk about why he made the leap from Activision Blizard to plant-based food AI firm NotCo.

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Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

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