Yi-Tan Tech Call 338: Cannes Advertising Gala - a podcast by Yi-Tan Call: Full Version

The advertising business has come a long way online since the first online banners (http://en.wikipedia.org/wiki/Web_banner) back in 1993.

Simulmedia (http://www.simulmedia.com/) CMO Brian Wieser (http://yi-tan.wagn.org/wagn/Brian_Wieser) is just back from an annual ad festival in Cannes (http://www.canneslions.com/).

With Brian, let's discuss:

* What's happened to advertising since the Net and mobile phones showed up?
* How are ad-industry players positioning themselves? Who has the most leverage now?
* Where is the industry headed? Who are the harbingers?

Some of Brian's articles as background:


* The Ad-Supported Video Industry (http://www.mediabizbloggers.com/simulmedia/The-Ad-Supported-Video-Industry-A-Consumer-Evolution-Not-a-Revolution---Brian-Wieser.html): A Consumer Evolution, Not a Revolution
* Marketers, Agencies Enjoy Symbiotic Relationship (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150786)
* Frequency-Capping Linear TV (http://www.broadcastingcable.com/article/468693-Guest_Commentary_Frequency_Capping_Linear_TV.php)
* Understanding the Upfront Paradox (http://adage.com/article/special-report-tv-upfront/tv-wins-upfront-marketers-hold-line/227086/)
* Better TV Metrics Can Up Ad Creativity (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153668)

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