Blue Ocean Strategy - a podcast by You Exec

This book challenges readers to rethink traditional incremental innovation
approaches. Typically, head-to-head competition is the norm for increasing
market share, but this book teaches readers that there is a better way to
compete and win. Based on a study of 150 strategies in 30 industries, the
authors make their case for using innovation instead of fighting for
position in a competitive market. Readers will learn that strategic success
depends on creating a “blue ocean,” a market space that is uncrowded and
primed for growth, by investing in innovation that brings more value to
customers.

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