Contagious: Why Things Catch On - a podcast by You Exec

Over the years business leaders from all sectors have wondered why some
products and services have become popular with consumers, while others seem
to fade along the sidelines. Three important factors play a role in whether
or not something stands the chance of "making it." They include price,
availability, and quality. But while together, and sometimes even
separately, those elements make a difference, the number one reason behind
a successful campaign is something known as "Social Transmission." Experts
agree that nothing can ever beat the tried and true success of a "word of
mouth" campaign. Also, since the introduction of social media to the mix
and the excitement of millions of people who cannot wait to "like and
share," good news travels fast. Through this book, the author shares his
extensive research on the topic and teaches the reader how to launch their
successful campaign.

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