Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - a podcast by You Exec

How can the most cutting-edge start-ups fail? Start-ups fall to their death
in the deep chasm that separates early tech adopters and the pragmatic
mainstream followers. They are two different markets with entirely
different customer profiles and purchase requirements. Crossing The Chasm
by Geoffrey Moore is widely considered "the bible” for entrepreneurial
marketing. Read the summary to get the blueprint for chasm crossing, and
master the ways to choose your target segment, craft your market
positioning, and leverage it to become the undisputed market leader.

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