Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty - a podcast by You Exec

When a small boutique consulting firm gets bought out by one of its biggest
competitors, they teach the more senior consulting firm a lesson in how to
win over clients. Using “the naked service” business model, they show how
vulnerability and transparency are the keys to customer loyalty. In the
fable, the fictional character of Jack Bauer learns how to shed the three
big fears of any business, by “getting naked,” and becoming more real to
their potential clients, instilling trust that never existed in the past.

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