Growth Hacker Marketing - a podcast by You Exec

Growth hacker marketing is a concept that uses a test-and-learn method
along with a process of rapid experimentation. By experimenting across
marketing channels and applying the results to product development and the
campaign structure, companies can quickly identify the most effective
channels for marketing. Readers will learn that by experimenting, adapting,
and modifying products, their marketing efforts will be more targeted and
more successful. This “hacking” approach has helped companies like Airbnb,
Zappos, Uber, and many others bypass the constraints of traditional
marketing. By questioning the accepted methods of marketing, these
companies opened up a whole new road map to growth. Readers will learn how
these businesses rapidly developed a product or service that people wanted,
using experimentation and market feedback. They will learn how to create a
different perspective of marketing and question common assumptions.

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