Hooked - a podcast by You Exec

“Hooked” is the result of the author's years of research and practical
experience with consumer habits and psychology. The overall theme of the
book is to teach readers how customers behave and how to influence their
habits with a product. The principles taught here will benefit designers,
marketers, start-up founders, and anyone else who wants to learn how to
create a product that customers just can't stop using.

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