Little Red Book of Selling - a podcast by You Exec

People will only do business with others once they know them, like them,
and trust them. They will buy the salesperson first, way before they even
consider what it is that they’re selling. The Little Red Book of Selling
teaches salespeople—or anyone for that matter—how to win the sale by
getting their prospects to value “them” before they value the product or
service.

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