Made to Stick Why Some Ideas Survive and Others Die - a podcast by You Exec

Do you feel that your ideas lose momentum quickly? You can use the tactics
in this book to make your ideas “sticky.” Sticky ideas are those that “are
understood and remembered, and have a lasting impact – they change your
audience’s opinion or behavior.” Sticky ideas have six traits. They are
simple, unexpected, concrete, credible, emotional, and told as stories, and
this summary covers the counterintuitive and well-researched tactics for
transforming your ideas so that they stick. Learn why simple does not mean
“dumbed down.” Understand how unexpected is more than a gimmicky surprise
and the ways to not just capture but hold your audience’s interest. Hear
about how making ideas concrete can help others collaborate on them rather
than disengage. Find out how to load your messages with credibility without
expert endorsement. Get others to care about your ideas by making them
emotional, even for an audience that is far from sappy. And finally, get
insight into the best way to tell a story so that others will be inspired
to act.

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