Pre-suasion: A Revolutionary Way to Influence and Persuade - a podcast by You Exec

“Pre-suasion” focuses on the best way to direct the attention of the
consumer towards a company. The author has created a model that can be
adopted by smart and savvy business executives, no matter what industry
they come from. Pre-suasion focuses on when to influence people, which, the
author believes, is before people notice they are being influenced. Capture
their attention in a casual manner, and then slowly direct their response
to the goal of the campaign. Cialdini's insight in Pre-suasion is that
simply asking a question in the right way can put customers in the right
frame of mind to buy your product, even before they have realized they need
the said product.

Further episodes of Latest - You Exec

Further podcasts by You Exec

Website of You Exec