Purple Cow - a podcast by You Exec

So what is a purple cow? A purple cow is anything that stands out from the
crowd. As the author, Seth Godin puts it, “...picture driving down a
country road, with hundreds of cows, scattered across the fields. As you’re
driving, you notice one cow. One cow standing out from all the rest, for
one reason. It has purple spots. Wouldn’t that grab your attention?” Once
readers understand what a purple cow is, they will see that the complete
title of the book, Purple Cow: Transform Your Business By Being Remarkable
says it all. Using case studies and personal observations of successful and
failed marketing efforts, the book makes a good argument that traditional
marketing is dead.

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