Sell or Be Sold: How to Get Your Way in Business and in Life - a podcast by You Exec

In this book, sales expert Grant Cardone starts from the premise that
everything in life is a sale. Understanding the principles of selling is
therefore vital for success in life, whether at work or in personal
relationships. Cardone asserts that the primary reason that businesses fail
is an inability to sell enough, whether that means selling ideas, products,
or services. Combining the theory of a motivational book with the practical
steps found in a how-to manual, the book lays out the steps needed to
master the art of selling. This includes recognizing that selling is a way
of life; that a successful sale is almost never about price; and that the
customer is always right. The overarching theme throughout the book is that
it is essential to take responsibility for the sale and for your own
success in life. Ultimately, it is the job of the salesperson to identify
the customer’s needs and to determine how best to fulfill that need.

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