Subscribed by Tien Tzuo - a podcast by You Exec

How can your company take advantage of the subscription-based model, the
most dynamic growth sector of the economy? This book describes how
companies from software-as-a-service to auto manufacturers, music providers
to construction equipment manufacturers, are turning customers into
subscribers by teasing out the service-level agreement that sits behind the
product. With consumers increasingly focused on access over ownership, the
key is to start with the wants and needs of your particular customer base,
then create a service that delivers ongoing value. This will require a new
organizational structure; a shift in the focus of the sales, marketing, and
finance teams; and, a new approach from IT. But, the initial drop in
revenue and rise in expenses will be more than worth it.

Further episodes of Latest - You Exec

Further podcasts by You Exec

Website of You Exec