The Challenger Sale: Taking Control of the Customer Conversation - a podcast by You Exec

How do you make your voice heard in a world of complex deals and
risk-averse customers? How can you maintain control to ultimately win
customer loyalty and drive sales growth? Contrary to traditional wisdom
that places emphasis on nurturing relationships, Adamson and Dixon reveal
the winning skills and behaviors behind the Challenger Sale. Read this book
to unlock the clear-cut strategies that build Challenger behaviors across
the entire sales force and make them a part of your organizational DNA.

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