The Startup Way - a podcast by You Exec

from 2017-11-26T00:27:46

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To thrive in the coming century, every organization needs the ability to
experiment rapidly with new products and new business models; to empower
their most creative people, and to engage repeatedly in a process of
innovation in order to unlock new sources of growth and productivity. A
modern company must give every employee the opportunity to be an
entrepreneur, recognizing entrepreneurship as a core discipline. The
lessons of the lean startup movement of Silicon Valley are the basis of
The Startup Way, a series of tools and techniques that will unleash this
entrepreneurial approach in any organization. The core of the approach is
the small, internal startup team, a cross-functional group that is focused
on testing leap-of-faith assumptions about potential new products with the
use of minimum viable products. A repeated cycle of testing leads to an
iterative process where failure becomes a key component in validated
learning. Making use of growth boards and metered funding, the teams learn
how to pivot or persevere on each project. Embedding the entrepreneurial
function in the organizational structure, creating career paths and
assessment processes that value innovation, and making use of innovation
accounting, ultimately leads to an organization that embodies the concept
of continuous transformation.

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