The Tipping Point - a podcast by You Exec

The Tipping Point is described by the author as “That magic moment when an
idea, trend or social behavior crosses a threshold, tips, and spreads like
wildfire.” The book gives the reader some great examples of how trends take
off using the analogy of how epidemics spread. The book explains how a
product or service's popularity can spread just like an epidemic of a
disease with three principles:

* Contagiousness

* Little causes have big effects

* Change can happen in a single moment

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