This is Marketing by Seth Godin - a podcast by You Exec

How can you use marketing to spread your ideas and make the impact you
seek? The fact is that marketing has changed—it has more reach and more
speed than ever before. And, it is no longer synonymous with advertising,
something that was done to the customer, rather than for them. This is
Marketing shows how, in today’s world, effective marketing must rely on
empathy and service. You have to understand your customers’ worldview and
desires, build tensions, and create ideas that spread. Above all, you must
target the smallest viable audience for your message and craft a story that
resonates with the listener.

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