Zag: Strategy of High-Performance Brands - a podcast by You Exec

Zag delivers an interesting and unique approach of the authors’ view on
branding and marketing. Marty Neumeier has created what should be
considered required reading by anyone in business that is serious about
wanting to succeed. This short, but powerful, the book will teach the
reader how to be “radically different” and stand out among the cluttered
marketplace that exists today.

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