Podcasts by Your Body, Your Brand
Women are dropping out.
They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.
And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.
We're making dangerous investments.
We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.
And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.
And getting rewarded for disorder.
The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.
This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.
The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:
- Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?
- Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?
- Is becoming a brand based on your body ever a good thing?
Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.
Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.
Reach Kaila Tova at yourbodyourbrand@gmail.com
Support this show http://supporter.acast.com/bodybrandpod.
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Further podcasts by Kaila Tova
Podcast on the topic Gesellschaft und Kultur
All episodes
Health is Wealth from 2019-11-18T12:00:09
Buckle up, because we’ve reached the final episode of the podcast wherein we ask: what does it mean to do helping work in the context of a capitalist society?
Wellness entrepreneurship...
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Accountability from 2019-11-11T12:00:26
When we start a diet or a fitness program, we often ask others to hold us accountable.
When we launch a brand or start a business, we often feel accountable to our audience and custome...
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The Future is (Neoliberal) Female from 2019-11-04T12:00:19
If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project....
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What Men Feel All the Time from 2019-10-28T11:00:51
What drives women into multilevel marketing is the same thing that drives women into wellness entrepreneurship writ large. While MLM has codified a certain business model, wellness entrepreneurs...
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The Pyramid-Shaped Elephant in the Room from 2019-10-21T11:00:17
When we talk about wellness entrepreneurship, it’s hard to ignore the pyramid-shaped elephant in the room: multilevel marketing. MLM or network marketing gets plenty of time in the media, but in...
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Publish or Perish from 2019-10-14T11:00:35
When professional brand takes over personal life, performing your branded self can feel like a life-or-death proposition.
In this episode, we continue our look at the pitfalls of engag...
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A Cage with the Bars Labeled "Freedom" from 2019-10-07T11:00:39
Not every health coaching program starts or ends with an eating disorder — but that doesn’t mean that most forays into wellness entrepreneurship leads to fame, fortune, and a cookbook deal.
<... Listen
Diets, Dogma, and Dollars from 2019-09-30T11:00:19
Are you religious about your workouts? A fanatic about nutrition? Do you consider yourself a clean eater or try to stay “good" about your fitness?
While it’s funny to joke about Crossf...
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Dangerous Investments from 2019-09-23T11:00:05
No one wants to consider sunk cost, whether financial or otherwise. Losing capital in a capitalist society is a sign that you’ve failed — and especially in America’s culture of the self-made man...
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To Sell Ourselves is Female from 2019-09-16T11:00:41
What, exactly, is a brand, and why are we all trying to become one? While bestselling author Daniel Pink says that “to sell is human,” exactly what is it that women are selling?
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Pipeline Problems from 2019-09-09T11:00:59
Women are dropping out. Maybe that woman is you. Maybe it's someone you know. Maybe it's someone you follow online.
They say there's a serious leak in the corporate pipeline, or ...
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The Ouroboros from 2019-09-02T12:28:54
Do you know where you first got the idea that thinner, leaner, more or less muscular was better? Do you know why you keep reading articles that tell you that your beliefs are true? How about why...
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Introduction from 2019-09-02T12:10:57
An introduction to the ethos and story behind the Your Body, Your Brand podcast.
Support this show ...
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